All 32 NFL teams ranked by fan support on social media (2023)

The NFL is one of the most popular sports competitions on Earth. Inthe United States it has no equal, few (if any) have the revenue that is generated by the National Football League. With a relatively short season, the NFL grips the country like few drawn out sports leagues do all year.

The Super Bowl is much more than just a championship match, it is a mega event that features the best musical acts in the world, and the most expensive TV commercials produced for that year. One Super Bowl minute can run as high as $11 million.

On social media each team is working on their brand, and we have ranked each NFL team as per their Instagram, Facebook,Twitter, YouTube, and TikTokfollowers. Here are the most popular NFL teams based off of social media.

32. Jacksonville Jaguars - 2.7M

The Jacksonville Jaguars have been in the NFL since 1995, their success has been moderate only winning 3 division titles. The Jaguars have been to 8 NFL playoffs and are a very local team and one of three in Florida.

31. Tennessee Titans - 3.9M

The Tennessee Titans became the Tennessee Titans at the dawn of the internet boom and 6 years removed from the bang of social media. The team won the AFC conference championship in their first season in 1999.

30. Arizona Cardinals - 4.4M

Nomads of the NFL the Arizona Cardinals were once in Chicago, then St. Louis, where they shared the name of the MLB team, in 1988 the team moved to Phoenix and eventually took on the state name. Since 1988 the Cardinals have made 5 playoff appearances and have been division champions 3 times. In 2008 the Cardinals were NFC conference champions.

29. Los Angeles Chargers - 4.5M

Always apart of California the then San Diego and now Los Angeles Chargers have 4.5million fans on social media. The team has been sporadically to the playoffs, while they've beendivision champions 15 times in their dual city history.

28. New York Jets - 4.8M

One of two NFL teams in the big apple, the Jets are the little brother to the Giants in regard to popularity. The one-time Super Bowl champs have been largely underachievers in the NFL, and their best days are far behind them.

27. Washington Commanders - 4.9M

Washington has gonethrough an identity crisis after removingRedskins from their name, and renamingto Commanders wasn't what fans expected. For now, the unnamed team has 3 Super Bowl titles, 5 conference titles, and 15 division titles, hopefully the fans get to see the NFL heavyweight they once were.

26. Tampa Bay Buccaneers - 5.1M

Two-time Super Bowl winners the Tampa Bay Buccaneers have 5.1 million fans on social media, having Tom Brady in the last few years may explain that. The Bucs have 12playoff appearances to go along with two titles.

25. Los Angeles Rams - 5.2M

This one is hard to measure. The Los Angeles Rams have 5.2 million fans on social media, but given thatthe team moved to Los Angeles in 2016, having been in St. Louis until 2015, it's hard to tell howmany fans are from L.A.

24.Indianapolis Colts - 5.2M

Another team with a dual city past, the Indianapolis Colts were once the Baltimore Colts and moved in 1984. Until this day many fans in Charm City are still fans of “their” Colts. The Colts won two Super Bowls one as Baltimore and one as Indianapolis.

23.Cleveland Browns - 5.3M

Another traditional NFL team, the Cleveland Browns have 5.3million fans on social media. The teamreturned to the playoffs in the 2020 season, following a near 18-year drought.

22.Houston Texans - 5.5M

The Houston Texans are relatively new to the NFL since 2002, they have not won a major title but have been to the playoffs 6 times, the last time in 2019. Nonetheless the team is very popular in Houston and has its fair share of followers.

21. Cincinnati Bengals - 5.8M

One of the NFL’s traditional teams, the Cincinnati Bengals have a total of 5.8 million fans on social media, the club has a modest history but Joe Burrowis giving them reasons to believe. The Super Bowl, however, remains elusive.

20. Miami Dolphins - 5.9M

Miami may be a “weak” sports town traditionally when it comes to popularity and attendance, but the Miami Dolphins have long been an exception. Always playing to sell-out crowds, the Dolphins are winners of two Super Bowls, 5 conference championships, and 13 division titles.

19. Minnesota Vikings - 5.9M

A historicNFL team the Minnesota Vikings have 5.9 million fans on social media, which is not a surprise. The local market team has been to the playoffs more than 30 times, winning 4 conference titles, and 20+ division titles. They did win one NFL title, pre-Super Bowl days.

18. Detroit Lions - 6.2M

One of the oldest NFL teams, going back to 1930 the Detroit Lions have made the playoffs 21 times, and are winners of 4 conference finals. The Lions along with the Tigers of the MLB are Detroit sports.

17. Atlanta Falcons - 6.6M

Playing in one of the best stadiums in the United States, the Atlanta Falcons have grown in popularity as they have grown in ambition. The Falcons have won two conference titles, 6 division titles, and are hungry to make the playoffs again.

16. Baltimore Ravens - 7.1M

The NFL returned to Baltimore in 1996 and was met with open arms, this time as the Baltimore Ravens, the Ravens have embedded themselves in the community and have won 2 titles for Charm City. The team’s homage to Michael K. Williams, the actor who played infamous The Wire character Omar Little was a social media sensation.

15. Buffalo Bills - 7.3M

The king of small market teams the Buffalo Bills have been to 4 straight Super Bowls in 1990 – 1993, infamously losing all four of them. The club, however, has won multipledivision championships and been to the playoffs more than 20 times taking into account their AFL and NFL days.

14. Las Vegas Raiders - 8M

Another nomad of the NFL the Las Vegas Raiders was at one point extremely popular in the late 80’s as the Los Angeles Raiders, their jackets sold tremendously, especially when reputed mob boss John Gotti was spotted with one in New York. Hard to pick just how many fans are following out of nostalgia or because they’re from Vegas, the team was in LA and Oakland before moving to Vegas in 2020.

13. Carolina Panthers - 8M

Another team to arrive to the NFL in the mid 90’s the Carolina Panthers have 8 million fans on social media. Their history is modest with only 8 playoff appearances and 2 conference titles.

12. Chicago Bears - 8.3M

The Chicago Bears are just what comes to mind when you think about traditional NFL teams. The team is over 100 years old and has had some legendary NFL players and teams over the years. Da Bears were made popular on SNL with fans drinking to “Da Bears”.

11. New Orleans Saints - 8.4M

The New Orleans Saints have been around since the 1960’s and are embedded in the sports culture of New Orleans, with over 8million fans on social media, the party town capital of the United States, have a strong team to support. They won the Super Bowl in 2010.

10. Denver Broncos - 8.7M

In Denver everyone is a Denver Broncos fan, and the team is a part of the sporting landscape in the city. Nearly 9million fans follow the team and continues to be one of the most popular in the whole league.

9. New York Giants - 9.4M

Big blue, the New York Giantsareone of the most popular sports teams in New York, maybe only behind the New York Yankees. The Giants are winners of four Super Bowl titles and have made the playoffs more than 30times.

8. Kansas City Chiefs – 10.3M

Three-time Super Bowl champions Kansas City Chiefs are one of the most popular teams in the NFL with Patrick Mahomes leading the charge. Their more than 10M followers reflect their current power in the league.

7. Seattle Seahawks - 10.4M

Seattle loves their sports, whether it’s showing love to the Sounders, or the Seahawks, the Seattle fans are passionate about their teams. It is no surprise to see them as one of the most popular teams on social media.

6. San Francisco 49ers – 10.6M

The 49ers are in the top 10, and one of the most popular teams in the NFL, Joe Montana made sure that a lot of people jumped on board of their wagon, as they have plenty of fans from all over the world.

5. Green Bay Packers - 10.8M

A small market town that stole the heart of America, the Green Bay Packers have fans all over the country and the world on social media. The franchise deserves a lot of credit, all they do is field competitive teams and great players, kinda hard not to root for them.

4. Philadelphia Eagles – 12.1M

One of the rowdiest fan bases in all of the NFL, everybody knows they’re going to have a hard time if they visit Philadelphia wearing a jersey from out of town. Winners of the 2017 Super Bowl, things can escalate pretty quickly when they’re celebrating, but that’s just how they do things in Philly.

3. Pittsburgh Steelers- 14.9M

One of the traditional powerhouses and best supported teams in the NFL the Steelers have fans from all over the world, including countries in South America, Europe, and Asia. Going to a Steelers game is one of the best sporting experiences in the United States.

2. New England Patriots – 17.4M

When a team wins like the Patriots did, they will be followed from all corners of the globe. The Patriots are a passion in New England and one of the go-to teams to watch all over the world. With fans from Mexico, South America, Europe, and Asia, winning makes teams popular.

1. Dallas Cowboys – 18.9M

America’s team, the Dallas Cowboys for some reason have a special place in the heart of diehard NFL fans all over the world. Fans gravitate towards the Cowboys through the best and worst of times and their popularity knows no bounds with nearly 19million followers on social media. The Cowboys have worked their brand better than any NFL team on the planet.


All 32 NFL teams ranked by fan support on social media? ›

According to analysis by, the Dallas Cowboys and New England Patriots are the two most-followed NFL teams on social media, with each boasting 10.7 million followers across their respective platforms (TikTok, Instagram and Twitter).

What NFL teams are best on social media? ›

According to analysis by, the Dallas Cowboys and New England Patriots are the two most-followed NFL teams on social media, with each boasting 10.7 million followers across their respective platforms (TikTok, Instagram and Twitter).

Which NFL team has the most followers on Instagram? ›

From a quick glance, it looks like the New England Patriots are the most popular NFL team on Instagram, with 4.9 million followers. The Dallas Cowboys are a close runner-up, with 4.5 million.

What NFL team has the most supportive fans? ›

A Green Bay Packers fan base leads all NFL fan bases as of 2022, followed by the Patriots, Cowboys, the Eagles, and a Steeler fan base. Most NFL fans would agree with this result, with the Eagles possibly being an exception.

What is the least popular NFL team? ›

According to data from the website, the Texans are the least popular team on the social media app. The Texans' account (houstontexans) ranks last among the other NFL team accounts, with only 276,000 followers. It also ranks last among likes with 2.1 million likes among the other team accounts.

Which teams are most popular in social media? ›

Who Are the Top 5 Most Popular Sports Team in the World as Per Instagram Following?
  1. Real Madrid, with 139 Million Fans. ...
  2. FC Barcelona – 122 Million Followers. ...
  3. Paris Saint-Germain F.C (PSG) – 70 Million. ...
  4. Machester United – 62 Million. ...
  5. Royal Challengers Bangalore (10.9 Million)
May 31, 2023

Which NFL team has the smallest fan base? ›

In terms of the raw number of fans in the US, two things stayed consistent throughout the past five years: the Dallas Cowboys have the largest fanbase in the NFL, and the Jacksonville Jaguars have the smallest.

What is the most liked NFL team on Facebook? ›

NFL teams - number of Facebook fans 2022

With 8.29 million fans, the Dallas Cowboys have the most followed National Football League team account on Facebook.

What NFL team is the most liked? ›

Dallas Cowboys

The Dallas Cowboys are the most popular NFL team and it makes sense as they are also the most valuable franchise in the league.

Who has the smartest NFL fanbase? ›

Buffalo Bills fans were found to be the smartest in the NFL, their notorious tailgating hijinks aside, while Packers fans ranked fifth, just ahead of the Dallas Cowboys. Bears fans, on the other hand, were 29th.

Who has the loudest fans in the NFL? ›

How loud is it at Arrowhead Stadium? In 2014, Arrowhead Stadium set a Guinness World Record for its stadium noise against the New England Patriots. The fans were so loud that they registered the sound at 142.2 decibels. That's louder than a jet plane taking off.

Which team has the most loyal fans? ›

About 72% of fans attribute their affinity and preference for CSK to MS Dhoni. Rohit Sharma at MI is lower at 23% but Virat Kohli scored better at 51% for RCB. The Indian Premier League team Chennai Super Kings has emerged as the top team in terms of 'fandom'.

What NFL teams don't like each other? ›

The Biggest Team Rivalries in the NFL
  1. Pittsburgh Steelers vs. Baltimore Ravens.
  2. Green Bay Packers vs. Chicago Bears. ...
  3. New York Giants vs. Philadelphia Eagles. ...
  4. Oakland Raiders vs. Kansas City Chiefs. ...
  5. New York Jets vs. New England Patriots. ...
  6. Minnesota Vikings vs. Green Bay Packers. ...
  7. New York Giants vs. ...
  8. Atlanta Falcons vs. ...

What is the weakest NFL team? ›

Between June 20, 2013 and June 20, 2023, the Jacksonville Jaguars have the worst record by a team, with a record of 49-113.

Which NFL stadium is the smallest? ›

Soldier Field is the smallest NFL stadium with a standard capacity of 61,500. State Farm Stadium, host of Super Bowl LVII – and home to the BetMGM Sportsbook at State Farm Stadium – is the second-smallest standard-capacity stadiums in the league. Attendance for the Super Bowl was 67,827.

Which football team has the most fans on social media? ›

Real Madrid is the most followed club in the world on Instagram (135 million) and Facebook (117 million), while it ranks behind Barcelona on Twitter (83 million) and Paris St-Germain on TikTok (40 millions).

Which NFL team has the best TikTok? ›

Coming in first for TikTok likes and second in TikTok followers is the Philadelphia Eagles, whose videos have received 48 million likes - 2.4 million more than the Kansas City Chiefs. The Eagles' most viewed video is of player DeVonta Smith,'Mic'd Up', which has gained 7.4 million views.

Who are the best NFL teams on TikTok? ›

Based on engagement rate, post count, follower count and how unique the content is, the Observer's top picks for the TikTok account championship are the Detroit Lions, the Minnesota Vikings, the Tennessee Titans and the Denver Broncos.


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